October 13

Doi Taikomatsuri is a traditional festival in Shikokuchūō, Ehime, featuring spectacular taiko drumming displays held annually from October 13 to 15. The event centers around powerful performances on large taiko drums, accompanied by colorful floats and coordinated processions through the city streets. Rooted in centuries-old agricultural rituals, the festival offers prayers for a bountiful harvest and communal well-being. Local residents, including craftsmen and youth groups, collaborate to construct intricately decorated floats known as 'dashi' that accompany the drummers. Festivities are accompanied by street food vendors serving regional specialties such as Uwajima tai-meshi and mikan treats. Doi Taikomatsuri draws thousands of visitors each year, celebrating Ehime's rich cultural heritage and fostering community spirit through music and performance.