April 17

Malbec World Day is observed on April 17 to honor the rich history and diversity of Malbec wines. Originally popularized in France, the Malbec grape became Argentina’s flagship varietal, earning international acclaim. Wine producers, sommeliers, and enthusiasts organize tastings, vineyard tours, and workshops to showcase different Malbec expressions. Events often highlight pairing options, from traditional Argentine asados to modern cuisine. Educational seminars explore the grape’s characteristics, terroirs, and winemaking techniques. Social media campaigns under the hashtag #MalbecWorldDay encourage participants to share their favorite bottles. Restaurants and wine bars offer special promotions and curated flight menus. The day unites wine lovers in appreciation of Malbec’s versatility and cultural significance.