1967day.year
Leon Leonwood Bean
(1872 - 1967)
American businessman, founded L.L.Bean
American businessman
founded L.L.Bean
American entrepreneur who founded the outdoor retail company L.L.Bean, pioneering mail-order sales for outdoor gear.
Leon Leonwood Bean (1872–1967) was an American businessman who established the iconic outdoor retailer L.L.Bean. Frustrated by inadequate hunting boots, he designed the Maine Hunting Shoe in 1911 and began selling it via mail order. Bean’s innovative direct-to-consumer model revolutionized the outdoor gear industry and set new standards for customer service. Under his leadership, L.L.Bean expanded its product offerings and built a loyal customer base known for quality and satisfaction guarantees. He introduced the unlimited return policy that remains a hallmark of the company. Bean’s legacy continues in L.L.Bean’s global presence and reputation as a leader in outdoor apparel and equipment.
1967
Leon Leonwood Bean
L.L.Bean